The use of mobile data services has increased markedly over the last 5 years. This market has traditionally been driven by SMS and, more recently, ringtones, games and music downloads. The launch of mobile banking provides a genuine 'utility service' on the handset, with wide cross-demographic appeal and huge ARPU driving potential.
Consumer adoption of mobile banking is forecast to grow to rates comparable with internet banking. Mobile carriers need to ensure that any mobile banking service they support has strong bank and consumer appeal, a clear line of sight to mobile payments and the ability to act as a catalyst for the widespread adoption of mobile commerce.
Mobile Money offers the first commercially-available mobile banking service from a US card payments network. This approach allows mobile carriers to connect to multiple financial institutions and merchants through a single connection point. The uniqueness of this strategy is underpinned by the Mobile Money ecosystem approach, which ensures that all participants derive commercial benefit from their inclusion in the ecosystem.
about our Mobile Money service