Monitise
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Card Management
Pre-pay and loyalty cards are increasingly popular with consumers and over the past few years the number of products has increased exponentially. However, management of these cards has presented issuers with a problem and few consumers are able to check their credit balance prior to presenting the card for a payment.
Card Management from Monitise Americas presents consumers with the ability to manage their card based accounts whilst on the move, using a secure, intuitive application on their cell phone. This banking grade service, developed using the technology behind the Monitise mobile banking ecosystem, allows users to check their balance, view a statement and even top-up their pre-pay account directly from their cell phone, regardless of their choice of carrier, using an application which mirrors the familiar interface of an ATM.
Monitise has created the first mass market management service for the pre-pay industry. By leveraging Monitise's existing relationships with carriers across the globe, this not only adds value to high-end customer groups, by meeting their established desire for a mobile service to manage their accounts, but also represents a considerable step forward in terms of financial inclusion to lower-end customer groups, especially those using the most basic banking services or those with no online access from the home.
Key functions offered by Mobile Card Manager currently are:
- Customer web registration and application provision
- 'Banking Grade' security model
- Secure login, with integrated two factor authentication technology
- Account enquiry requests (Current balance/recent transactions)
- The ability to top up from pre-registered card
Customized services include the following:
- Promotions and alerts to consumers' mobile handsets
- A clickable link to report cards lost or stolen
- Top-up of 'friends and family' pre-pay accounts
- Peer to Peer payments and transfers
- Secure login to other account channels (e.g. internet and telephone)
- Direct customer service links
- Issuer specific applications
The service is fully managed by Monitise's account-management and development team and, being a banking application, is optimized to meet the technical requirements of pre-pay providers' own technical infrastructure.
Consumer Benefits
- 24/7 Convenience - the ability to manage their finances whilst on the move, regardless of their choice of carrier
- Genuine Account Control - the first mass-market control interface for the pre-pay industry, allowing users to check their account at any moment and from any international location using their cell phone
- Value added to the pre-pay industry by allowing users to 'top up' their accounts in real-tim
- Sustainability - users will be able to benefit from new transactional services and add other accounts without the need for multiple applications
Provider Benefits
- Customer Loyalty - strengthens the consumer proposition by providing a convenient, secure system to 'self manage' accounts
- Drive Usage - application enhances brand presence and delivers an effective channel for future marketing and promotions
- Reaches Target Audiences - a strong appeal to younger demographics and early adopters
- Creates a 'Family' sell - multiple cards can be registered on a handset, thereby providing a mechanism for parents, guardians and partners to monitor spending patterns of the cardholder and top up dependants cards
- Drives Additional Revenue - In contrast to SMS alerts, our "second generation" service allows future, value added services to be charged for
- Low Cost - Dramatically reduces the cost of customer ownership by delivering a self service option moving customers away from higher cost channels such as call centers
